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INTRODUCTION TO BUSINESS, Fourth Edition
Gaspar/Bierman/Kolari/Smith/Taken Smith/Arreola-Risa
Online Video Labs, Student Worksheets, & Other Video Resources
CHAPTER 3 - Business Governance, Ethics, and Social Responsibility
►AutoNation CEO on Returning Paycheck Protection Loans
►Corporations and Limited Liability
►How the Pandemic Could Transform Higher Ed
►How Theranos Pulled Off Its $9 Billion Scandal
►Social Responsibility Perspectives: The Shareholder and Stakeholder Approach
CHAPTER 5 - Managing and Organizing Business
►How Starbucks Became an $80B Business
►Introduction to Organizational Structure & Design
►Overview of the Strategic Planning Process
►Sweden’s Approach to COVID-19 Pandemic Involves No Lockdown
►SWOT
►Why Iconic New York Steakhouse Peter Luger is Offering Delivery for the First Time In 133 Years
CHAPTER 6 - Human Resources Management
►Prince Charles Urging People to “Pick for Britain”
►Introduction to Human Resource Management
►An Animated Introduction to Key HR Functions
►Reflections on the ADA: Interview with Susanne Bruyere
►1st Glimpse Inside A Meatpacking Plant As Work Continues Despite Coronavirus
►What do you hope organizations learn about human resources management from the COVID-19 crisis?
CHAPTER 8 - Marketing Basics
►My Carvana Buying Experience & Review!
►Netflix goes Global with Expansion into 130 new countries (Audio #1) and Netflix CEO Reed Hastings: Part 1 - Taking TV to the Internet with Jim Cramer (Video #1)
►Oracle CEO, Mark Hurd: Dominance in a Tough Market
►The US tested the wrong people for coronavirus
►Managing Through Crisis: How To Market During COVID-19
CHAPTER 9 - Developing the Promotion and Distribution Mixes
►Disruptive Innovation Explained
►Dunkin Brands CEO discusses about how the coronavirus pandemic changed the focus of the brand
►Samsung Issues Safety Recall for Galaxy Note 7 (Video #1) and Battery Problems Prompt Samsung Galaxy Note 7 Recall (Video #2)
►Three Pricing Strategies Everyone Should Know
►Why Uber is Losing Money
►How coronavirus price-gouging is hurting consumers
CHAPTER 10 - Developing the Promotion and Distribution Mixes
►Amazon's Retail Revolution-Business Boomers BBC (2014)
►The Art of Rhetoric: Persuasive Techniques in Advertising (Video #1) and 11 Types of Advertising (Video #2)
►Introducing Amazon Go
►How coronavirus is disrupting food supply chain in U.S.
►The Rise and Fall Of Macy's
►How the advertising world is coping with COVID-19
CHAPTER 13 - Financial Management of the Firm and Investment Management
►An Introduction to Financial Management
►Present Value 4 and Discounted Cash Flow
►Time value of money
►What Will Finance Look Like After Coronavirus?
►A medical solution to coronavirus will form a bottom to the market: Allianz advisor El-Erian
CHAPTER 18 - The Digital Enterprise
►Apple Is Bringing Augmented Reality To Your iPhone (HBO) (Video #1) and What Is Augmented Reality And How Does It Work? (Videp #2)
►UPS Tests Residential Delivery via Drone (Video #1) and UPS Tests Residential Delivery (Video #2)
►What is ERP? (Enterprise Resource Planning)
►Who Invented the Internet? And Why?
►What is Bitcoin?
►Inside America’s Food Supply Chain Under COVID-19
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