ENTREPRENEURSHIP: Concepts & Cases
Bressler/Stevens/Silver
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Online Video Labs & Student Worksheets

CHAPTER ONE - Opportunity Knocks, Are You Ready?

Entrepreneurial Opportunities - Babson College's Brush

Entrepreneurship: Spotting Opportunities

CHAPTER TWO - The Entrepreneur Leader

Join 4ocean for Ocean Cleanups

One of the greatest speeches ever — Jeff Bezos

This Tiny Home Community Gives Homeless Veterans A Chance - Working to End Veteran Homelessness

CHAPTER THREE - Choosing Your Path to Business Ownership

Business Structure - Choosing the right Structure for your Business

Should I buy a franchise? 5 pros and cons you MUST know

CHAPTER FOUR - Legal and Organizational Issues

Business Startup Tips — Legal Issues for Entrepreneurs — Legal Mistakes Made by Entrepreneurs

HR Basics: Employment Law

Intellectual Property Law Explained | Copyrights, Trademarks, Trade Secrets, & Patents

CHAPTER FIVE - Human Resources for the Entrepreneur Manager

HR Basics: Training and Development

Recruiting Guide for Entrepreneurs

CHAPTER SIX - Accounting for Profit

The Art of Startup Finance: Financial Processes - Your Cash Flow

The Art of Startup Finance: The Startup Finance Pyramid

CHAPTER SEVEN - Marketing for Entrepreneurs

Basic Market Segmentation Models

Comparing Secondary & Primary Data in Marketing Research

CHAPTER EIGHT - Marketing Strategies and Tactics

Marketing Services: How Marketing Services is Different Than Marketing Products

The Pros & Cons of Brands for Buyers & Sellers

CHAPTER NINE - Strategic Planning for Entrepreneurs

How to Write a Vision Statement

Overview of Strategic Planning Process

CHAPTER TEN - Developing Strategies

How the Boston Consulting Group (BCG) Growth-Share Matrix Works

Value Chain Analysis

CHAPTER ELEVEN - Strategy Execution: Implementing Strategy

4 Tips to Improve Leadership Skills

What is Implementation? A Quick Overview

CHAPTER TWELVE - Evaluation and Control of Plans

How to Develop Key Performance Indicators

Performance Evaluation: Balanced Scorecard

CHAPTER THIRTEEN - The Business Plan

The Importance of Having a Business Plan by Gene Guarino

The single biggest reason why start-ups succeed - Bill Gross

CHAPTER FOURTEEN - The Startup!

9 Startup Funding Options - Business Loans + More

Crisis Management Principles

OTHER VIDEO RESOURCES - CrashCource Business: Entrepreneurship

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