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ENTREPRENEURSHIP: Concepts & Cases
Bressler/Stevens/Silver
Online Video Labs & Student Worksheets
CHAPTER ONE - Opportunity Knocks, Are You Ready?
►Entrepreneurial Opportunities - Babson College's Brush
►Entrepreneurship: Spotting Opportunities
CHAPTER TWO - The Entrepreneur Leader
►Join 4ocean for Ocean Cleanups
►One of the greatest speeches ever — Jeff Bezos
►This Tiny Home Community Gives Homeless Veterans A Chance - Working to End Veteran Homelessness
CHAPTER THREE - Choosing Your Path to Business Ownership
►Business Structure - Choosing the right Structure for your Business
►Should I buy a franchise? 5 pros and cons you MUST know
CHAPTER FOUR - Legal and Organizational Issues
►Business Startup Tips — Legal Issues for Entrepreneurs — Legal Mistakes Made by Entrepreneurs
►HR Basics: Employment Law
►Intellectual Property Law Explained | Copyrights, Trademarks, Trade Secrets, & Patents
CHAPTER FIVE - Human Resources for the Entrepreneur Manager
►HR Basics: Training and Development
►Recruiting Guide for Entrepreneurs
CHAPTER SIX - Accounting for Profit
►The Art of Startup Finance: Financial Processes - Your Cash Flow
►The Art of Startup Finance: The Startup Finance Pyramid
CHAPTER SEVEN - Marketing for Entrepreneurs
►Basic Market Segmentation Models
►Comparing Secondary & Primary Data in Marketing Research
CHAPTER EIGHT - Marketing Strategies and Tactics
►Marketing Services: How Marketing Services is Different Than Marketing Products
►The Pros & Cons of Brands for Buyers & Sellers
CHAPTER NINE - Strategic Planning for Entrepreneurs
►How to Write a Vision Statement
►Overview of Strategic Planning Process
CHAPTER TEN - Developing Strategies
►How the Boston Consulting Group (BCG) Growth-Share Matrix Works
►Value Chain Analysis
CHAPTER ELEVEN - Strategy Execution: Implementing Strategy
►4 Tips to Improve Leadership Skills
►What is Implementation? A Quick Overview
CHAPTER TWELVE - Evaluation and Control of Plans
►How to Develop Key Performance Indicators
►Performance Evaluation: Balanced Scorecard
CHAPTER THIRTEEN - The Business Plan
►The Importance of Having a Business Plan by Gene Guarino
►The single biggest reason why start-ups succeed - Bill Gross
CHAPTER FOURTEEN - The Startup!
►9 Startup Funding Options - Business Loans + More
►Crisis Management Principles
OTHER VIDEO RESOURCES - CrashCource Business: Entrepreneurship
Company Profiles from the popular
show, The Profit via YouTube:
Pitches from Entrepreneurs from the popular show, Shark Tank via YouTube:
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