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ENTREPRENEURSHIP: Concepts & Cases
Bressler/Stevens/Silver
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Online Video Labs, Student Worksheets, & Other Video Resources

CHAPTER ONE - Opportunity Knocks, Are You Ready?

►Entrepreneurial Opportunities - Babson College's Brush

►Entrepreneurship: Spotting Opportunities

CHAPTER TWO - The Entrepreneur Leader

►Join 4ocean for Ocean Cleanups

►One of the greatest speeches ever — Jeff Bezos

►This Tiny Home Community Gives Homeless Veterans A Chance - Working to End Veteran Homelessness

CHAPTER THREE - Choosing Your Path to Business Ownership

►Business Structure - Choosing the right Structure for your Business

►Should I buy a franchise? 5 pros and cons you MUST know

CHAPTER FOUR - Legal and Organizational Issues

►Business Startup Tips — Legal Issues for Entrepreneurs — Legal Mistakes Made by Entrepreneurs

►HR Basics: Employment Law

►Intellectual Property Law Explained | Copyrights, Trademarks, Trade Secrets, & Patents

CHAPTER FIVE - Human Resources for the Entrepreneur Manager

►HR Basics: Training and Development

►Recruiting Guide for Entrepreneurs

CHAPTER SIX - Accounting for Profit

►The Art of Startup Finance: Financial Processes - Your Cash Flow

►The Art of Startup Finance: The Startup Finance Pyramid

CHAPTER SEVEN - Marketing for Entrepreneurs

►Basic Market Segmentation Models

►Comparing Secondary & Primary Data in Marketing Research

CHAPTER EIGHT - Marketing Strategies and Tactics

►Marketing Services: How Marketing Services is Different Than Marketing Products

►The Pros & Cons of Brands for Buyers & Sellers

CHAPTER NINE - Strategic Planning for Entrepreneurs

►How to Write a Vision Statement

►Overview of Strategic Planning Process

CHAPTER TEN - Developing Strategies

►How the Boston Consulting Group (BCG) Growth-Share Matrix Works

►Value Chain Analysis

CHAPTER ELEVEN - Strategy Execution: Implementing Strategy

►4 Tips to Improve Leadership Skills

►What is Implementation? A Quick Overview

CHAPTER TWELVE - Evaluation and Control of Plans

►How to Develop Key Performance Indicators

►Performance Evaluation: Balanced Scorecard

CHAPTER THIRTEEN - The Business Plan

►The Importance of Having a Business Plan by Gene Guarino

►The single biggest reason why start-ups succeed - Bill Gross

CHAPTER FOURTEEN - The Startup!

►9 Startup Funding Options - Business Loans + More

►Crisis Management Principles

OTHER VIDEO RESOURCES - CrashCourse Business: Entrepreneurship

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Company Profiles from the popular
show, The Profit via YouTube:

Pitches by Entrepreneurs from the popular TV show, Shark Tank via YouTube:

Company Histories by Industry and Name via CompaniesHistory.com:

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