THE ESSENTIALS OF BUSINESS RESEARCH is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following:
 
  • Secondary research and data mining
  • Business research ethics
  • Internet research
  • Qualitative and exploratory research
  • Data collection tool design and deployment
  • Qualitative data analysis
  • Statistical analysis
  • Research report preparation
 
This book offers a range of tools to help students develop and test their research and analytical skills. The size and scope of the book are well suited to college courses that supplement a core textbook with journal articles, major projects, online information, or other instructional media.
 
►An accessible and relevant text that offers a unique narrative. A natural and relaxed writing style promotes a sense of a conversation between the authors and students.
 
►Comprehensive coverage of current topics and scholarly research. The text has been thoroughly updated to reflect recent research, theories, and scholarship from across the discipline.
 
►Flexible format and organization. The text provides the core theoretical foundations of business research while offering instructors the flexibility to incorporate a variety of outside course materials and cases.
 
►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples that illustrate text concepts and demonstrate the connection between theory and practice.
 
►24 Classroom-tested cases. The cases cover a variety of actual companies and situations from start-up decisions to expansion decisions. The data sets are available in both SPSS and Excel formats for students to use in analyzing the data associated with a specific case. There are also discussion questions for the cases that can be used for exams or stimulating classroom discussion of the research methodology and findings.

►Contemporary design with rich illustration program. Numerous graphs, fig­ures, and tables reinforce the text discussions by pro­viding a visual guide to key concepts.
​
►Student-friendly pedagogy and features. Learning objectives, chapter outlines, key terms and on-page marginal key-term definitions, research project tips, research project assignments, chapter summaries, and discussion questions support student learning, retention, and critical analysis.
 
►Complete Instructor's Support Packages. Instructor's Resource Manual, Test Item File, and PowerPoint Lecture Slides.