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ABOUT THE AUTHORS
Our authors are distinguished academics that bring a wealth of experience from in and outside of the classroom. They are dedicated to providing faculty and students with the highest quality educational resources at affordable prices.
Lawrence S. Silver, DBA
Oklahoma State University-Durant
Dr. Lawrence S. Silver is the John Massey Endowed Chair and Professor of Marketing at Southeastern Oklahoma State University, Durant, Oklahoma. He has published numerous refereed articles and conference papers and has co-authored three books. Dr. Silver has extensive experience outside of academia. He served as an officer in the United States Navy, owned and operated an independent insurance agency, and served as an outside director for a community bank. In addition to his academic credentials, Dr. Silver holds the Chartered Property-Casualty Underwriter (CPCU) and Chartered Life Underwriter (CLU) designations. He is also active in the National Apartment Association and holds
the Independent Rental Owner Professional (IROP) designation.
Robert E. Stevens, PhD
Oklahoma State University-Durant
Dr. Robert E. Stevens is a John Massey Professor of Business in the John Massey School of Business, Southeastern Oklahoma State University, Durant, Oklahoma. He written more than 200 publications including 32 books, 128 articles, 25 cases, and 14 other publications. Dr. Stevens taught at four other universities prior to joining the faculty at SOSU in 2006. Dr. Stevens has served as a consultant to local, regional, and national firms and has been an owner of four small businesses. He served as co-editor of Services Marketing Quarterly and Health Marketing Quarterly. He has served as program chair and president of Southwest Case Research Association and was named the McGraw-Hill Outstanding
Educator by that group in 2017.
Courtney R. Kernek, PhD
Oklahoma State University-Durant
Dr. Courtney R. Kernek is a Chickasaw John Massey Endowed Professor in Business and an Associate Professor of Marketing at Southeastern Oklahoma State University. She has also taught at Texas A&M University-Commerce. Dr. Kernek has published several refereed articles and conference papers and has co-authored two books. She has also been cited in a variety of academic and professional outlets. Dr. Kernek holds board positions in several professional organizations. She has been active in the field of marketing with over 15 years of industry experience. Dr. Kernek has been nationally recognized for her work in the profession of marketing. She is currently an active marketing consultant, and her family owns and operates multiple small businesses.
David Loudon, PhD
Samford University
Dr. David Loudon (retired) was Professor of Marketing in the Brock School of Business at Samford University and previously taught at Louisiana State University, University of Rhode Island, University of Louisiana at Monroe, and Hong Kong Shue Yan University. Dr. Loudon is the co-author of over twenty books ranging from textbooks used in college
classrooms around the world to specialized books focused on organizations as varied as law firms and universities. His research has been published in a number of journals and in the proceedings of numerous professional conferences. Dr. Loudon served as co-editor of two journals published by Taylor & Francis: Services Marketing Quarterly and Health
Marketing Quarterly.
Bruce Wrenn, PhD
Andrews University
Dr. Bruce Wrenn (retired) was the first recipient of the Colson Endowed Chair of Marketing at Andrews University. Prior to joining the Andrews faculty, he was Professor of Marketing at Indiana University South Bend where he taught for nineteen years. He received his PhD in Marketing from Northwestern University in 1989. Among the more than 100 scholarly and professional publications and presentations by Dr. Wrenn are a dozen books in marketing management, marketing research, marketing for religious organizations, and other marketing areas. Dr. Wrenn serves on the editorial review board of several scholarly journals and has consulted with organizations in pharmaceutical, food, high-tech, biomedical, and hospital industries as well as numerous religious organizations on marketing matters. He currently serves as a Subject Matter Expert in Marketing to the American Management Association and a Marketing Mentor in the Harvard Business School’s Manage Mentor program. His current research and service interests are in assisting churches adopting marketing practices to achieve their goals.
