Essentials of Business Research, Second Edition
Silver/Stevens/Kernek/Wrenn/Loudon

Lawrence S. Silver, DBA

Southeastern Oklahoma State University

 

Robert E. Stevens, PhD

Southeastern Oklahoma State University

 

Courtney R. Kernek, PhD

Southeastern Oklahoma State University

 

David Loudon, PhD

Samford  University

 

Bruce Wrenn, PhD

Andrews University

 

Pages: 320 Pages

Copyright Year: © 2018

Status: Available

Formats & Ordering ISBNs:

 

Paperback (Four-Color): 978-1-942041-47-4

Paperback (B/W): 978-1-942041-48-1

Loose-Leaf (B/W): 978-1-942041-49-8
Online eTexbook: 978-1-942041-50-4

Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following:
 
  • Secondary research and data mining
  • Business research ethics
  • Internet research
  • Qualitative and exploratory research
  • Data collection tool design and deployment
  • Qualitative data analysis
  • Statistical analysis
  • Research report preparation
 
This book offers a range of tools to help students develop and test their research and analytical skills.
 
An accessible and relevant text that offers a unique narrative — A natural and relaxed writing style promotes a sense of a conversation between the authors and student.
 
Comprehensive coverage of current topics and scholarly research — The text has been thoroughly updated to reflect recent research, theories, and scholarship from across the discipline.
 
Flexible format and organization — The text provides the core theoretical foundations of business research while offering instructors the flexibility to incorporate a variety of outside course materials and cases.
 
Extensive use of real-world examples — Each chapter contains a wide variety of real-world examples that illustrate text concepts and demonstrate the connection between theory and practice. 
 
Student-friendly pedagogy and features — Learning objectives, chapter outlines, key terms and on-page marginal key-term definitions, research project tips, research project assignments, chapter summaries, and discussion questions support student learning, retention, and critical analysis.
 
Complete Instructor's Support Package ─ Instructor's Resource Manual, Test Item File, and PowerPoint Lecture Slides.

For Student (Value Series):

Printed Text

(Paperback &

Loose-Leaf )

Quizlet Study Set

eTextbook

(Online-All Devices)

Printable Lecture Guide

For Instructors:

Instructor's Manual

Test Item

File

PowerPoint Lecture Slides

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