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Gaspar/Bierman/Kolari/Taken Smith/Smith/Arreola-Risa

Julian E. Gaspar, PhD​ (Emeritus)
May Business School, Texas A&M University

Leonard Bierman
May Business School, Texas A&M University​

James W. Kolari, PhD​
May Business School, Texas A&M University​​

Katherine Taken Smith PhD
Texas A&M University - Corpus Christi

L. Murphy Smith, PhD​
Texas A&M University-Corpus Christi​​​

Antonio Arreola-Risa, PhD​
May Business School, Texas A&M University​​​


Pages: 656 Pages

Copyright Year: © 2024

Status: Available

Formats & Ordering ISBNs:


Paperback (Four-Color): 978-1-955543-36-1

Paperback (B/W): 978-1-955543-40-8

Loose-Leaf (B/W): 978-1-955543-37-8

Online eTexbook: 978-1-955543-38-5

For Student (Value Series):

Printed Text

(Paperback &

Loose-Leaf )


(Online-All Devices)


Study Guide

Quizlet Study Set

Printable Lecture Guide


INTRODUCTION TO BUSINESS is a comprehensive and engaging text that provides students with a solid foundation in business fundamentals, regardless of their background. The authors' unique approach combines consistency, active learning, and real-world examples to create a highly effective learning experience.

One of the key strengths of Introduction to Business is its cross-functional authorship. With six authors, each a recognized authority in their respective field, the text provides a balanced and cohesive perspective across all areas of business. This approach ensures that students are able to grasp the interconnectedness of various business functions, enabling them to gain a holistic understanding of the subject matter.

This editionhas been extensively revised and updated to reflect current business trends and practices. The text includes up-to-date coverage of topics such as digital marketing, e-commerce, and social responsibility, among others. Furthermore, the authors have incorporated numerous real-world examples and case studies to help students connect the material to their own lives and experiences.

Introduction to Business is a highly accessible and engaging text that provides students with a solid foundation in business fundamentals. With its unique pedagogy and cross-functional authorship, it is the ideal resource for introductory-level students seeking to gain a comprehensive understanding of the subject matter.
Preparation for a future business career. The text provides a solid business foundation and prepares students for more advanced business courses and career success.
An accessible and relevant text that offers a unique narrative.A natural and relaxed writing style promotes a sense of a conversation between the authors and reader.
Comprehensive coverage of current topics, trends,  and events. The text has been thoroughly updated to reflect recent issues and events from across the discipline and the dynamic world of business.​​
Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples, including a chapter-opening vignette that motivates students to learn more about the chapter topic.
Integrated coverage of ethics. The importance of business ethics and social responsibility is a theme that is incorporated into every chapter.
Comprehensive coverage of global and cross-cultural issues confronting today's business professionals.  Throughout the text, there is an integrated discussion of business in the global environment, an essential topic in today’s global and interconnected world.
Contemporary design with a rich illustration program. Numerous graphs, fig­ures, and tables reinforce the text discussions by pro­viding a visual guide to key concepts.
Student-friendly pedagogy and features.  Each chapter provides; chapter outlines, learning objectives, chapter-opening vignette, box features ("Case in Point", "Profiles in Business", "Global Business", "Technology and Business", and "Ethics in Business"), on-page key terms definitions, comprehensive chapter reviews, portfolio projects, a unique “Test-Prepper” section, and much more.
Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs with Student Worksheets.

For Instructors:

Instructor's Manual

Test Item


PowerPoint Lecture Slides

Online Video Labs w/Student Worksheets

100% of Our Development, Production, and Manufacturing are done here in the U.S.A.​
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