INTRODUCTION TO BUSINESS, Fourth Edition 
Gaspar/Bierman/Kolari/Taken Smith/Smith/Arreola-Risa

INTRODUCTION TO BUSINESS is a comprehensive and engaging text that provides students with a solid foundation in business fundamentals, regardless of their background. The authors' unique approach combines consistency, active learning, and real-world examples to create a highly effective learning experience.

One of the key strengths of Introduction to Business is its cross-functional authorship. With six authors, each a recognized authority in their respective field, the text provides a balanced and cohesive perspective across all areas of business. This approach ensures that students are able to grasp the interconnectedness of various business functions, enabling them to gain a holistic understanding of the subject matter.

This editionhas been extensively revised and updated to reflect current business trends and practices. The text includes up-to-date coverage of topics such as digital marketing, e-commerce, and social responsibility, among others. Furthermore, the authors have incorporated numerous real-world examples and case studies to help students connect the material to their own lives and experiences.

Introduction to Business is a highly accessible and engaging text that provides students with a solid foundation in business fundamentals. With its unique pedagogy and cross-functional authorship, it is the ideal resource for introductory-level students seeking to gain a comprehensive understanding of the subject matter.

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►Preparation for a future business career.​ The text provides a solid business foundation and prepares students for more advanced business courses and career success.

►An accessible and relevant text that offers a unique narrative.​ A natural and relaxed writing style promotes a sense of a conversation between the authors and reader.

►Comprehensive coverage of current topics, trends,  and events. The text has been thoroughly updated to reflect recent issues and events from across the discipline and the dynamic world of business.​​

►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples, including a chapter-opening vignette that motivates students to learn more about the chapter topic.

►Integrated coverage of ethics. The importance of business ethics and social responsibility is a theme that is incorporated into every chapter.

►Comprehensive coverage of global and cross-cultural issues confronting today's business professionals.  Throughout the text, there is an integrated discussion of business in the global environment, an essential topic in today’s global and interconnected world.

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►Contemporary design with a rich illustration program. Numerous graphs, fig­ures, and tables reinforce the text discussions by pro­viding a visual guide to key concepts.

►Student-friendly pedagogy and features.  Each chapter provides; chapter outlines, learning objectives, chapter-opening vignette, box features ("Case in Point", "Profiles in Business", "Global Business", "Technology and Business", and "Ethics in Business"), on-page key terms definitions, comprehensive chapter reviews, portfolio projects, a unique “Test-Prepper” section, and much more.

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►Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs with Student Worksheets.