INTRODUCTION TO BUSINESS, Fourth Edition 
Gaspar/Bierman/Kolari/Taken Smith/Smith/Arreola-Risa

INTRODUCTION TO BUSINESS stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in the text’s unique, engaging pedagogy based on consistency, active learning, and current topics and examples.

Introduction to Business is the first cross-functionally authored text in the marketplace. Each of the six authors is a recognized authority in his field and has personal expertise in the course while keeping the discussion focused and concise for introductory-level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices, and relationships across businesses without an unnecessary or disjointed narrative.

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►Preparation for a future business career.​ The text provides a solid business foundation and prepares students for more advanced business courses and career success.

►An accessible and relevant text that offers a unique narrative.​ A natural and relaxed writing style promotes a sense of a conversation between the authors and reader.

►Comprehensive coverage of current topics, trends,  and events. The text has been thoroughly updated to reflect recent issues and events from across the discipline and the dynamic world of business.​​

►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples, including a chapter-opening vignette that motivates students to learn more about the chapter topic.

►Integrated coverage of ethics. The importance of business ethics and social responsibility is a theme that is incorporated into every chapter.

►Comprehensive coverage of global and cross-cultural issues confronting today's business professionals.  Throughout the text, there is an integrated discussion of business in the global environment, an essential topic in today’s global and interconnected world.

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►Contemporary design with a rich illustration program. Numerous graphs, fig­ures, and tables reinforce the text discussions by pro­viding a visual guide to key concepts.

►Student-friendly pedagogy and features.  Each chapter provides; chapter outlines, learning objectives, chapter-opening vignette, box features ("Case in Point", "Profiles in Business", "Global Business", "Technology and Business", and "Ethics in Business"), on-page key terms definitions, comprehensive chapter reviews, portfolio projects, a unique “Test-Prepper” section, and much more.

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►Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs with Student Worksheets.