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STRATEGIC MANAGEMENT ESSENTIALS: Concepts and Cases
Stevens/Silver/Bressler

Robert E. Stevens, PhD
Southeastern Oklahoma State University
Lawrence S. Silver, DBA
Southeastern Oklahoma State University
Martin S. Bressler, EdD
Southeastern Oklahoma State University
Pages: 318 Pages
Copyright Year: © 2020
Status: Available
Formats & Ordering ISBNs:
Paperback (Four-Color): 978-1-950377-03-9
Paperback (B/W): 978-1-950377-04-6
Loose-Leaf (B/W): 978-1-950377-07-7
Online eTexbook: 978-1-950377-06-0
STRATEGIC MANAGEMENT ESSENTIALS: Concepts and Cases provides a more manageable level of coverage of the strategic management process. It includes coverage of the development of vision, mission, objectives, strategy development and selection, implementation and evaluation, and control of the implemented strategy. There is also coverage of ethical decision-making and corporate social responsibility. The classroom-tested cases were selected to provide students with coverage of these topics for individual case analysis or team analysis. The material becomes much more manageable and allows time for more emphasis on case analysis, discussion boards, and other written assignments during the course.
The size and scope of the book are well suited to college courses that supplement a core textbook with journal articles, major projects, online information, or other instructional media.
►An accessible and relevant text that offers a unique narrative. A natural and relaxed writing style promotes a sense of a conversation between the authors and students.
►Comprehensive coverage of current topics and scholarly research. The text reflects recent research, theories, and scholarship from across the discipline.
►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples that illustrate text concepts and demonstrate the connection between theory and practice.
►Concise coverage of important topics. Chapters include concise coverage of key steps in the strategic management process including strategic planning, implementation, and control. The shorter length of the text is only 7 chapters.
►Integration of functional plans with the strategic plan. A chapter is devoted to how the functional plans in operations, marketing, finance, human resources, and information system interface with the strategic plan.
►Classroom-tested cases. The 18 longer cases cover a variety of companies and situations from start-up decisions to expansion decisions.
►Coverage of ethics and social responsibility. The importance of management ethics and social responsibility is covered as a backdrop to the strategic management process.
►Student-friendly pedagogy and features. Chapter outlines, learning objectives, on-page key term definitions, chapter summaries, discussion questions, application exercises, and a list of key terms.
►Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, and PowerPoint Lecture Slides.
For Student (Value Series):



Printed Text
(Paperback &
Loose-Leaf )

Quizlet Study Set



eTextbook
(Online-All Devices)


Printable Lecture Guide
For Instructors:

Instructor's Manual



Test Item
File


PowerPoint Lecture Slides

100% of Our Development, Production, and Manufacturing are done here in the U.S.A.

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