STRATEGIC MANAGEMENT ESSENTIALS: Concepts and Cases

Stevens/Silver/Bressler

Strategic Management Essentials: Concepts and Cases provides a more manageable level of coverage of the strategic management process. It includes coverage of the development of vision, mission, objectives, strategy development and selection, implementation and evaluation and control of the implemented strategy. There is also coverage of ethical decision-making and corporate social responsibility. The classroom tested cases were selected to provide students with coverage of these topics for individual case analysis or team analysis.  The material becomes much more manageable and allows time for more emphasis on case analysis, discussion boards and other written assignments during the course.
 
►An accessible and relevant text that offers a unique narrative. A natural and relaxed writing style promotes a sense of a conversation between the authors and student.
 
►Comprehensive coverage of current topics and scholarly research. The text reflects recent research, theories, and scholarship from across the discipline.​​

►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples that illustrate text concepts and demonstrate the connection between theory and practice. 

►Concise coverage of important topics. Chapters include concise coverage of key steps in the strategic management process including strategic planning, implementation, and control. The shorter length of the text, only 7 chapters.
 
►Integration of functional plans with the strategic plan. A chapter is devoted to how the functional plans in operations, marketing, finance, human resources, and information system interface with the strategic plan.
 
►Classroom tested cases. The 18 longer cases cover a variety of companies and situations from start-up decisions to expansion decisions.
 
►Coverage of ethics and social responsibility. The importance of management ethics and social responsibility is covered as a back-drop to the strategic management process.
 
►Student-friendly pedagogy and features .Chapter outlines, learning objectives, on-page key term definitions, chapter summaries, discussion questions, application exercises, and list of key terms.
 
►Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, and PowerPoint Lecture Slides.