STRATEGIC MANAGEMENT: Theory and Practice, Sixth Edition
John A. Parnell
John A. Parnell, PhD
University of North Alabama
Pages: 338 Pages
Copyright Year: © 2021
Formats & Ordering ISBNs:
Paperback (Four-Color): 978-1-950377-15-2
Paperback (B/W): 978-1-950377-13-8
Loose-Leaf (B/W): 978-1-950377-14-5
Online eTexbook: 978-1-950377-16-9
For Student (Value Series):
PowerPoint Lecture Slides
Online Video Labs w/Student Worksheets
STRATEGIC MANAGEMENT: Theory and Practice is succinct and accessible text that delves into the core concepts and issues of the field while providing an approach to strategic management that balances theory with practice. The updated sixth edition offers a highly readable presentation of the strategic management field while taking a global perspective. The book is organized sequentially, covering topics from external and internal analysis to strategy formulation, execution, and control.
To help students build their analytical skills and master course concepts, each chapter's key concepts are aligned with 25 case analysis steps. Real-world examples and brief cases illustrate the role of strategic management in the dynamic world of business, making the material engaging and relevant. The sixth edition is appropriate for a range of undergraduate and graduate courses.
The book's size and scope make it a perfect fit for college courses that supplement a core textbook with journal articles, major projects, online information, or other instructional media. With its practical approach to strategic management, this book is an excellent resource for students seeking to gain the skills and knowledge necessary for success in the dynamic business world.
►Preparation for a future management career. The text provides the management knowledge that students can use in entry-level jobs. The goal is to prepare students to be grounded for more advanced management courses and career success.
►An accessible and relevant text that offers a unique narrative. A natural and relaxed writing style promotes a sense of a conversation between the author and student.
►Comprehensive coverage of current topics and scholarly Research. The text has been thoroughly updated to reflect recent research, theories, and scholarship from across the discipline.
►Flexible format & organization. The text provides the core theoretical foundations of strategic management while offering instructors the flexibility to incorporate a variety of outside course materials, cases, or business strategy simulations.
►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples, including "Strategy at Work" boxes that illustrate text concepts and demonstrate the connection between theory and practice.
►Comprehensive coverage of the global and cross-cultural issues confronting today's managers. Throughout the text, there is an integrated discussion of global issues and the realities of strategic management in today's global environment.
►Expanded coverage of ethics and social responsibility. The importance of management ethics and social responsibility is a theme incorporated into every chapter.
► Integration of the case analysis approach. The 25 case analysis steps are incorporated into chapter content, which allows students to build their case analysis skills one step at a time. This integrated method can also be applied by instructors that take a "live/real-time case" approach to case analysis in their course.
►Contemporary design with rich illustration program. Numerous graphs, figures, and tables reinforce the text discussions by providing a visual guide to key concepts.
►Student-friendly pedagogy and features. Chapter outlines, box features, on-page key term definitions, chapter summaries, review questions and exercises, practice quizzes, and end-of-chapter cases (with case challenge questions) support student learning, retention, and critical analysis. In addition, for students participating in Capstone or another competitive strategy simulation, each chapter includes a "Simulation 101" section that examines the key concepts affecting the types of decisions students will be making.
►Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs with Student Worksheets.
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