ENTREPRENEURSHIP: Concepts & Cases provides students with a step-by-step approach to starting a new business venture while offering real-life entrepreneur stories from both well-known business owners and small-town entrepreneurs. The authors make a point to cover the most up-to-date information, including COVID-19 and examples of how entrepreneurs and small business owners are responding to the pandemic. In addition, we have included classroom-tested cases based on actual small business challenges and opportunities.
 
The text is designed to help students understand how to prepare a business plan or shortened version of a business plan, which is a critical skill for business owners and those who work with them to prepare business plans and secure financing for startups and business expansions.

The size and scope of the book are well suited to college courses that supplement a core textbook with journal articles, major projects, online information, or other instructional media.

►An accessible and relevant text that offers a unique narrative.​ A natural and relaxed writing style promotes a sense of a conversation between the authors and reader.
 
►Comprehensive coverage of current topics and scholarly research. The text has been thoroughly updated to reflect recent research, theories, and scholarship.​ For example, Issues related to the COVID-19 pandemic are addressed.
 
►Extensive use of real-world examples. Each chapter contains a wide variety of real-world examples, offering actual entrepreneur stories from both well-known business owners and small-town entrepreneurs. Students will be further engaged through the Entrepreneur Profiles and Entrepreneurship in Action box features, which include coverage of Kylie Jenner, Kate Hudson, and Chris Johnson, among others.
 
►Integrated coverage of ethics. The importance of management ethics and social responsibility is a theme that is incorporated into every chapter.

►Classroom-tested cases. The cases cover a variety of actual companies and situations from start-up decisions to expansion decisions.
 
►Contemporary design with a rich illustration program. Numerous graphs, fig­ures, and tables reinforce the text discussions by pro­viding a visual guide to key concepts.

►Student-friendly pedagogy and features. Chapter outlines, learning objectives, box features ("Entrepreneur Profile" and "Entrepreneurship in Action'), on-page key term margin definitions, comprehensive chapter reviews, key terms, case study, and much more!
 
►Complete Instructor's Support Package. Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs w/Student Worksheets.