ENTREPRENEURSHIP: Concepts & Cases

Bressler/Stevens/Silver

ENTREPRENEURSHIP: Concepts & Cases provides students with step-by-step approach to starting a new business venture while offering real-life entrepreneur stories from both well-known business owners and small-town entrepreneurs. The authors make a point to cover the most up-to-date information, including COVID-19 and examples of how entrepreneurs and small business owners are responding to the pandemic. In addition, we have included classroom-tested cases based on actual small business challenges and opportunities.

 

The text is designed to help students understand how to prepare a business plan or shortened version of a business plan, which is a critical skill for business owners and those who work with them to prepare business plans and secure financing for startups and business expansions.

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►An accessible and relevant text that offers a unique narrative ​─​ A natural and relaxed writing style promotes a sense of a conversation between the authors and reader.

 

►Comprehensive coverage of current topics and scholarly research ─ The text has been thoroughly updated to reflect recent research, theories, and scholarship.​ For example, Issues related to the COVID-19 pandemic are addressed.

 

►Extensive use of real-world examples ─ Each chapter contains a wide variety of real-world examples, offering actual entrepreneur stories from both well-known business owners and small-town entrepreneurs. Students will be further engaged through the Entrepreneur Profiles and Entrepreneurship in Action box features, which include coverage of Kylie Jenner, Kate Hudson, and Chris Johnson, among others.

 

►Integrated coverage of ethics ─ The importance of management ethics and social responsibility is a theme that is incorporated into every chapter.

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►Classroom tested cases — The cases cover a variety of actual companies and situations from start-up decisions to expansion decisions.

 

►Contemporary design with rich illustration program — Numerous graphs, fig­ures, and tables reinforce the text discussions by pro­viding a visual guide to key concepts.

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►Student friendly pedagogy and features ─ Chapter outlines, learning objectives, box features (Entrepreneur Profile and Entrepreneurship in Action), on-page key term margin definitions, comprehensive chapter reviews, key terms, case study, and much more!

 

►Complete Instructor's Support Package ─ Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs w/Student Worksheets.