PSYCHOLOGY, Eighth Edition 
Sdorow/Rickabaugh/Betz

Video Labs: Chapter #17-Social Psychology

Cognitive Dissonance Theory, Courtesy of Big Bang

 

This video provides an example of cognitive dissonance theory. Run Time: 9:34

BGH Air Conditioners: Dads in Briefs

 

This is an award-winning commercial that demonstrations the use of the elaboration likelihood theory. Run Time: 0:55

Fritz Heider—Attribution Theory

 

This is the laboratory stimulus employed by Fritz Heider in his original study of attribution theory. Run Time: 1:16

Other Video Resources - Crash Course Psychology

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