STRATEGIC MANAGEMENT: Theory and Practice, Fifth Edition
John A. Parnell
John A. Parnell, PhD
University of North Alabama
Pages: 320 Pages
Copyright Year: © 2017
Formats & Ordering ISBNs:
Paperback (Four-Color): 978-1-942-04127-6
Paperback (B/W): 978-1-942-04125-2
Loose-Leaf (B/W): 978-1-942-04126-9
Online eTexbook: 978-1-942-04128-3
For Student (Value Series):
PowerPoint Lecture Slides
Online Video Labs w/Student Worksheets
STRATEGIC MANAGEMENT: Theory and Practice is a succinct, streamline text that focuses on the core concepts and issues in the field while providing an approach to strategic management that balances theory with practice. The updated fifth edition continues to offer a detailed, yet highly readable presentation of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control.
To help students build their analytic skills as they master course concepts, each chapter’s key concepts are aligned with 25 case analysis steps. Current real-world examples and high-interest brief cases illustrate the key role of strategic management across the dynamic world of business. The fifth edition is appropriate for a range of undergraduate and graduate courses.
►Preparation for a future management career ─ The text provides the management knowledge that students can use in entry-level jobs. The goal is to prepare students to be grounded for more advanced management courses and for career success.
►An accessible and relevant text that offers a unique narrative ─ A natural and relaxed writing style promotes a sense of a conversation between the author and student.
►Comprehensive coverage of current topics and scholarly Research ─ The text has been thoroughly updated to reflect recent research, theories, and scholarship from across the discipline.
►Flexible format & organization ─ The text provides the core theoretical foundations of startegic management while offering instructors the flexibility to incorporate a variety of outside course materials, cases, or business strategy simulations.
►Extensive use of real-world examples ─ Each chapter contains a wide variety of real-world examples, including "Strategy at Work" boxes that illustrate text concepts and demonstrate the connection between theory and practice.
►Comprehensive coverage of the global and cross-cultural issues confronting today's managers ─ Throughout the text, there is an integrated discussion of global issues and the realities of strategic management in today's global environment.
►Expanded coverage of ethics and social responsibility ─ The importance of management ethics and social responsibility is a theme incorporated into every chapter.
► Integration of the case analysis approach ─ The 25 case analysis steps are incorporated into chapter content, which allows students to build their case analysis skills one step at a time. This integrated method can also be applied by instructors that take a "live/real time case" approach to case analysis in their course.
►Student friendly pedagogy and features ─ Chapter outlines, box features, on-page key term definitions, chapter summaries, review questions and exercises, practice quizzes, and end-of-chapter cases (with case challenge questions) support student learning, retention, and critical analysis. In addition, for students participating in Capstone or another competitive strategy simulation, each chapter includes a "Simulation 101" section that examines the key concepts affecting the types of decisions students will be making.
►Complete Instructor's Support Package ─ Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs w/Student Worksheets.
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