INTRODUCTION TO BUSINESS, Third Edition 
Gaspar/Bierman/Kolari/Hise/Smith/Arreola-Risa

Video Labs: Chapter #5-Managing and Organizing Business

Introduction to Organizational Structure & Design

 

This video gives a broad overview of organizational structure. Centralized organizations give authority to top executives. Decentralized organizations, on the other hand, disperse authority downward to unit managers. There are different types of organizational structures, such as functional structures, geographic structures, divisional structures, matrix structures, and team structures. Functional structures groups the organization into clusters of functional expertise, such as marketing, finance, and human resources. A matrix structure groups the organization into clusters based on each functional-product unit.. Run Time: 10:22

Overview of the Strategic Planning Process

 

This video gives a broad overview of the strategic planning process. To begin the strategic planning process, it is necessary to gather internal and external data, which will provide insight into the performance of the business. Analysis of data can be done through a SWOT analysis, also known as Strengths, Weaknesses, Opportunities, and Threats. The next step is to create long term strategic goals in the areas of finance, customers, operational excellence, and people. After strategic goals are set, setting specific operational goals is necessary to work towards the long term strategic goals. Run Time: 4:30

Overview of the Strategic Planning Process

 

SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats — and is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a product, place, industry, or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Run Time: 5:54

Fresh Coffee
How Starbucks Became an $80B Business

This video clip about the growth and business practices of Starbucks highlights some of the planning and ongoing decisions organizations have to make to adapt and grow their business. It also shows how key leaders drive those decisions and formulate different plans of action to meet organizational goals and respond to different events within the business or overall economy. Run Time: 7:39