Andrew J. DuBrin

Video Labs: Chapter #5-Individual Decision Making and Creativity

Effective Decision Making



This video supports and supplements the decision-making process described in pages 81-83 of the text. The presenters explain that most professional-level workers make hundreds, if not thousands, of decision every week that can range from simple decision such as what to wear to work, to complex and major decision like whether to launch a new product.  To make a difficult decision you need to use a logical, step-by-step process to sort through the many factors.


The first step in effective decision making is to create a constructive environment, including getting the right people involved. You must look at the real issues. Step two is brainstorm as many good alternatives as you can. Step three is to explore your alternatives, looking at the risks and implications of each one. Step four is to choose the best alternative which is difficult because you have to take into account so many different factors. Step five is to check your decision to ensure that you have been thorough, and that you have not made errors. Step six is to take action. Remember the purpose of decision making is to take action.

ction. Remember the purpose of decision making is to take action.

Run Time: 3:49

How to be Creative in Business


Creativity in business is covered in pages 89-97 of the textbook. In this video, creativity expert David Parrish explains how creativity and business can be combined intelligently and sensitively to achieve business and creative success. People can be creative in the office as well as in the studio. A good example of creativity is how entrepreneurs have raised money for projects in unconventional ways, including “crowd-financing” and “crowdfunding.” It is important to achieve your own version of success, by being clear about your objectives and personal definition of “success.” Run Time: 3:50

Honda Hands Ad of the Year (Let’s See What Curiosity Can Do)


Creativity is covered in pages 89-97 of the textbook. The Honda Hands film celebrates the curiosity of Honda engineers which has led to many creative ideas. In turn, the creative ideas have led to innovations in the design and manufacture of automobiles, SUVs, and trucks. Although the video does not use words, it hammers hard at the importance of curiosity and visualizing something different to foster creativity. Because Honda vehicles have such a strong reputation for reliability, we can assume that the imagination of engineers leads to practical results. Run Time: 2:05

Creativity in the Workplace—What You Need to Know


This video focuses on what needs to be done to spark creativity in the workplace, a topic that is covered on pages 102-105 of the textbook.  The video author, Robert Gerlach, contends that your best ideas do not come to you while on the job. Two problems are the distractions and stress present in the workplace. Managers often build what they think are spaces that enhance creativity, such as open work spaces for collaboration. But this is not enough. It is coworkers and the energy they bring that is more important for creativity.  Gerlach thinks that four conditions or factors are the true key to workplace creativity. Run Time: 4:03