Andrew J. DuBrin

Video Labs: Chapter #4-Attitudes, Job Satisfaction, and Ethics

Thank You Mom: Find Out the Hidden Truth


Corporate social responsibility is covered in pages 71-74 of the textbook. This video produced by Greenpeace takes a critical look at the corporate social responsibility of the consumer products giant, Procter and Gamble (P&G). The contention is that while Procter & Gamble was advertising about motherhood, companies that product palm oil for P&G have been making orphans out of orangutans. Greenpeace says everyone needs to know that deforestation to create palm oil plantations means orangutans are senselessly orphaned. Greenpeace suggests that “Together we can get P&G to commit to only using forest-friendly palm oil.” Run Time: 2:01

We Can’t Get No – Job-Satisfaction

ross all job categories is satisfied with their jobs.

Job satisfaction is presented in pages 63-67 of the textbook. Although several years old, the findings presented about job satisfaction are still reasonably true. Only 45 percent of Americans are satisfied with their jobs according to a Conference Board survey provided by the Associated Press in 2010.  (By 2014, the figure was 48 percent.) This represents a 22-year low. There appears to be an erosion of job satisfaction that can hamper both competitiveness and productivity. Despite the gloominess of the overall results, close to one-half the workforce, across all job categories is satisfied with their jobs. Run Time: 2:00

Business Ethics: Corporate Social Responsibility

ross all job categories is satisfied with their jobs.

The focus of this video is corporate social responsibility, and described on pages 71-74 of the textbook. The video explains that earning a profit is no longer sufficient for a business organization. Corporate social responsibility can take many forms, but a major emphasis these days is sustainability of the environment.  Extreme examples include a coffin made out of cardboard so it is biodegradable, and a backpack with solar panels on the exterior. Socially responsible companies want to help cure many ills in society. Yet the corporate social responsibility movement does have its critics. The contention is that the major purpose of a business is to earn a profit. By earning a profit, the company engages in such social goods as keeping employees and suppliers employed, and paying taxes to the community. Run Time: 2:56

The Video Coca-Cola Doesn’t Want You to See

ross all job categories is satisfied with their jobs.

Corporate social responsibility (CSR) is described in pages 71-74 of the textbook. If you take this video seriously, you will not sit back and enjoy a Coke while watching it. The video produced by the Center for Science in Public Interest (England) takes you back to a famous ad for Coca-Cola produced in 1971, with people from all over the globe singing on a hilltop. Forty-four years later, health campaigners have re-made the famous advertisement, dramatizing the health problems associated with regular consumption of sugary drinks, and the damage these drinks have caused to the people who most likely watched the original advertisement.  The video makes no mention of the many ways in which the Coca-Cola Company practices good corporate social responsibility. Run Time: 1:41

Employee Theft.png
Moment of Truth—Business Ethics and Better Decision Making

This brief video about a moment of truth, or key decision point, in ethical behavior on the job illustrates many key points about business ethics. Business ethics are covered in some depth on pages 73-78 of the textbook. In the video a young newcomer to the business firm is exposed to a so-called “product testing plan” in which a company employee steals merchandise from the company to take it home and try the product. Run Time: 2:21