Video Labs: Chapter #6-Persuasion and Attitude Change

The Power of Nazi Propaganda


Propaganda is the application of persuasive techniques to sway the attitudes and behaviors of masses of people. This video explores how the Nazis used propaganda to change attitudes toward the Nazi party and to shape attitudes toward Jews and other minority groups. Although many things contributed to the rise of the Nazi party to power and eventually to the atrocities of World War II, propaganda played a key role. Nazi propagandists used all available media to sway attitudes, emotions and behaviors of the German people. It is probably the best example in history of the use of propaganda to sway the masses. Run Time: 5:46

A Lesson in Cognitive Dissonance


This video shows Leon Festinger's classic experiment on cognitive dissonance discussed in Chapter 6. In this experiment participants were paid either a dollar or twenty dollars to tell another research participant that a boring task they had previously done was actually interesting and exciting. The attitudes of the original participants toward the task were reassessed. Cognitive dissonance theory predicts that the participants would show more positive attitude change if paid a dollar than twenty dollars. This is contrary to what most students think would happen (most think that those paid 20 dollars would come to like the task more). Often, cognitive dissonance theory predicts outcomes that the opposite of what common sense would suggest. Run Time: 4:54