SOCIAL PSYCHOLOGY, Fifth Edition 
Bordens/Horowitz

Video Labs: Chapter #1-Understanding Social Behavior

The Laboratory Experiment in Social Psychology

 

As presented in Chapter 1, social psychologists use research to learn about social behavior and the factors that control it. One type of research used by social psychologists is the experiment in which independent variables are manipulated and resulting changes in behavior are measured via the dependent variable. Experimental research can be conducted in the participant’s natural environment (the field) or in a laboratory. Run Time: 7:54

The Field Experiment in Social Psychology

 

As presented in Chapter 1, the fundamental model followed by social psychologists involves the interaction between individual characteristics (e.g., personality, attitudes) and the social environment (e.g., the presence of others, the physical environment). This video explores the nature of this interaction by examining the role of the individual in his/her wider social environment. Ideas are presented on the way the two factors interact to produce social behavior. Run Time: 5:52

Individual-Society Dualism in Social Psychology

 

As presented in Chapter 1, the fundamental model followed by social psychologists involves the interaction between individual characteristics (e.g., personality, attitudes) and the social environment (e.g., the presence of others, the physical environment). This video explores the nature of this interaction by examining the role of the individual in his/her wider social environment. Ideas are presented on the way the two factors interact to produce social behavior. Run Time: 3:11