​​​SOCIAL PSYCHOLOGY, Fifth Edition 

Bordens/Horowitz

SOCIAL PSYCHOLOGY is a balanced, integrated introduction to social psychology and its many applications. The text is organized around a socio-historical framework that links historical and cultural events to social psychological theory. This framework encourages critical thinking, stimulates awareness of intercultural differences, and enables students to understand social psychology in the context of their own lives and in world events.

►Updated coverage of current issues and scholarly research ─  The text has been thoroughly updated to reflect recent research, theories, and scholarship from across the discipline.

►Contemporary design ─ New page layout that includes revised and updated tables, photos, illustrations, graphs, and charts.

 

►Wealth of applications ─ In addition to the integration of real world examples and cases integrated throughout the core text this new edition includes a new applied chapter (Chapter #12) that focuses on the areas of law, health and business. 

►An accessible and relevant text that offers a unique narrative — The natural and relaxed writing style promotes the sense of a conversation between the authors and the reader, facilitating student engagement with the content.​​
 

►Focus on research ─ In addition to the many citations found throughout the text that highlight applied social psychology topics that are interesting, the authors connect the theory and research of social psychology that can be used to understand the complexities of cultural, historical, and current events. Students will come away from this text with a sense that they are truly social creatures, subject to the influence of the social and physical environment.

►Accessible and relevant text  ─ A natural and relaxed writing style promotes a sense of a conversation  between the authors and reader.

​►Meeting students where they learn and professors where they teach  ─ The narrative is presented in a modular style offering students material in digestible chunks and instructors flexibility in syllabus sequence.

​►Student friendly pedagogy and features ─ Each chapter provides Includes Chapter Key Questions, Chapter-Opening Vignettes, on-page key terms definitions, study breaks, comprehensive chapter reviews, and much more!

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►Complete Instructor's Support Package ─ Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs w/Student Worksheets.