MANAGEMENT: Principles and Applications, Fourth Edition 

Bierman/Ferrell/Ferrell

MANAGEMENT: Principles and Applications provides engaging, comprehensive coverage of contemporary management. This student-friendly text and teaching package embraces the latest perspectives on traditional concepts, newer concepts, and the challenges that managers face in business today.

 

The focus of the text is on providing students with the understanding and application of the concepts that they will need to be successful. The authors have minimized complex explanations and illustrations to maximize straightforward understanding and application.

 

►Preparation for a future management career ​─​ Preparation for a future management career.   The text provides students with the management knowledge that they can use in their entry-level job. The goal is to prepare students to be grounded for more advanced management courses and for career success.

 

►An accessible and relevant text that offers a unique narrative ​─​ A natural and relaxed writing style promotes a sense of a conversation between the authors and reader.

 

►Comprehensive coverage of current topics and scholarly research ─ The text has been thoroughly updated to reflect recent research, theories, and scholarship from across the discipline.​​

 

►Extensive use of real-world examples ─ Each chapter contains a wide variety of real world examples, including an opening vignette that motivates students to learn more about the chapter topic, as well as “Business Dilemma” and “Management Insights” features that familiarize students with managerial decision making.

 

►Integrated coverage of the global and cross-cultural issues confronting today's managers ─  Throughout the text there is an integrated discussion of managing in the international environment, an essential topic in today’s global and interconnected world.

 

►Integrated coverage of ethics ─ The importance of management ethics and social responsibility is a theme that is incorporated into every chapter.

 

►Student friendly pedagogy and features ─  Each chapter provides chapter outlines, learning objectives, box features, on-page key term definitions, comprehensive chapter reviews, skill-building exercises, end-of-chapter cases, and much more!

 

►Complete Instructor's Support Package ─ Instructor's Resource Manual, Test Item File, PowerPoint Lecture Slides, and Online Video Labs w/Student Worksheets.