ABOUT THE AUTHORS

​Our authors are distinguished academics that bring a wealth of experience from in and outside of the classroom. They are dedicated to providing faculty and students with the highest quality educational resources at affordable prices.​
Leonard Bierman, PhD
Texas A&M University

Leonard Bierman is a Professor of Management at Texas A&M University. He has published widely in journals such as the Academy of Management Journal, the Strategic Management Journal, Harvard Business Review, and the Academy of Management Review. He has considerable real-world experience in the fields of international business and human resource management, including having worked earlier in his career at the U.S. Department of Labor, the U.S. International Trade Commission, andthe Equal Employment Opportunity Commission.

O.C. Ferrell, PhD
Auburn University

O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational
Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing, as well as a B.A. in Sociology from Florida State University.

 

Dr. Ferrell is President of the Academy of Marketing Science. He was formerly Vice-President of Publications for the Academy of Marketing Science and was Past President of the Academic Council of the American Marketing Association. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Additional recognition includes being the first recipient of the Marketing Education Innovation Award for the Marketing Management Association, Lifetime Achievement Award from the Macromarketing Society and special award for service to doctoral students from the Southeast Doctoral Consortium. He has chaired 13 dissertations with his former students currently serving as Deans, Associate Provost, CIBER Directors, journal editors, among others.

 

Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases (13th edition), Marketing (20th edition), Marketing Strategy (6th edition), Business and Society (6th edition), and Introduction to Business (12th edition). He has published in the Journal of Marketing, Journal of Marketing Research,
Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing,
AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and
reviews for the Wall Street Journal with over 6,000 subscribers. Dr. Ferrell has served as an expert witness in
some high-profile ethics, legal, and marketing cases.

Linda Ferrell, PhD
Auburn University

Linda Ferrell is Professor and Chair of the Marketing Department in the Harbert College of Business. She served on the faculty at Belmont University, University of New Mexico, University of Wyoming, University of Northern Colorado, Colorado State University, and University of Tampa. She co-managed a $2.5 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. Dr. Ferrell earned a Ph.D. in Business Administration-Management from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others.

 

Dr. Ferrell has co-authored numerous books including Business Ethics: Ethical Decision Making and Cases (13th edition), Business and Society (6th edition), and Introduction to Business (12th edition). Professionally, Dr. Ferrell served as an account executive in advertising with McDonald’s and Pizza Hut’s advertising agencies in Houston, Indianapolis and Philadelphia. She has been recognized as the Innovative Marketer of the Year for the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech, Inc., a NASDAQ-listed health and wellness company. She serves on the Executive Committee and Board of the Direct Selling Education Foundation. She is past president of the Academy of Marketing Science and the Marketing Management Association. Dr. Ferrell also
serves as an expert witness in ethics and legal disputes.